Musk Announces Record Monthly Users on Social Media Platform X

Elon Musk reveals that monthly users on social media platform X, previously known as Twitter, have reached a "new high," surpassing 540 million.

1. Milestone Achievement

X is currently undergoing organizational changes to improve its operations and boost advertising revenue, which has seen a recent decline.

2. Organizational Changes

Meta Platforms launched a competing platform called Threads on July 5, prompting X's executives to emphasize strong traction in usage.

3. Direct Competition from Threads

Before Elon Musk's purchase of Twitter in October, the platform had 229 million monthly active users as of May 2022.

4. Previous User Metrics

As of November, X had 259.4 million daily active users, according to Musk's earlier post.

5. Daily Active Users

Since taking over X, Musk has implemented several product and organizational changes, including introducing a paid service for verified blue ticks.

6. Musk's Swift Changes

X started sharing a portion of its ad sales with select content creators on the platform to incentivize quality content and engagement.

7. Sharing Ad Revenue

Musk appointed former NBCUniversal advertising chief Linda Yaccarino as X's CEO in May, indicating a focus on ad sales alongside subscription revenue.

8. Linda Yaccarino as CEO

Musk mentioned earlier this month that X's cash flow was experiencing a negative trend.

9. Negative Cash Flow

With Musk at the helm, X continues to navigate growth challenges and face direct competition from other tech giants like Meta Platforms.

10. Growth and Competition